Selling Process


1Valuation

Pitching the price of your property correctly is a skill. Too high and you won’t receive any interest. Too low and the property sells for much less than it is worth. An accurate valuation pulls together information from several resources: The cosmetic, general structural condition and future potential of the property, the prices achieved for similar properties in the area. This information is reviewed and an appropriate asking price is offered to you.

Latymers are a talented and experienced team of property professionals that consistently challenge the traditional concept of an ‘estate agent’. We have an intimate knowledge of the local area, market trends and current sales values and can give a solid and accurate advice on what might be a realistic asking price across our client’s properties.

In addition, our targeted level of media and online exposure on the UK’s most successful online property portals and professional suite of sales materials improves the marketability of your home with exposure to the widest possible audience. As a result we are able to help you achieve the maximum selling price possible for your home.

To arrange a FREE market appraisal and find out the current market value of your home — Please call us on 020 8741 2233

We are confident that we’ll find you the ‘right buyer’ and achieve the best price for your home.

2Selecting an estate agent

Latymers is an independent estate agents specialising in residential sales, lettings and property management throughout West London, with a focus on Kensington, Hammersmith, Fulham.

Selecting the perfect estate agent to represent your interest is most important. Sound local knowledge, well trained highly motivated staff; clear, fair terms of business, a competitive fee structure and a proven history of sealing deals should be high on your list of priorities.

We have been based locally for 30 years so have seen our market expand and evolve first-hand. We therefore possess the unique ability to look at a property’s future by drawing lessons from our past, and so achieve the best possible results for all our clients. The agent that gives you the highest valuation is not always the best for you. Our staff are trained to an exceptionally high standard so you can rely on us.

Our talented and experienced team consistently challenge the traditional concept of an estate agent by using our knowledge to add value at every stage each individual’s property journey.

3Obtain an EPC

An Energy Performance Certificate (EPC) rates the energy efficiency of a property and its carbon emissions. As of 6th April 2012, the EPC details should be displayed on all property particulars and it is now a legal requirement to provide an EPC for most properties in England and Wales.

4Instructing a solicitor (conveyancer)

YYou will need to decide who will do your conveyancing. Conveyancing is the term used to describe the legal process you must go through when buying or selling a home. Conveyancing can be done by a solicitor or a licensed conveyancer. Find out what their fees are, what other legal costs are involved and when these are payable. We can recommend a solicitor if you do not have one.

5Presenting your property

Prospective buyers will come to view your property, by appointment through the estate agent. Ensure your home is tidy and clean. De-clutter and take down any personal photographs for viewings – it makes the property less personal to you and more of a blank canvas for those looking around.

6Marketing your property

To find the right buyer your property needs maximum exposure across a wide range of media. We offer a range of important marketing benefits which will aid in getting you the best possible price.

To raise the profile of your property we always recommend these following methods:

In addition, our targeted level of media and online exposure on the UK’s most successful online property portals and professional suite of sales materials improves the marketability of your home with exposure to the widest possible audience. As a result we are able to help you achieve the maximum selling price possible for your home.

To arrange a FREE market appraisal and find out the current market value of your home — Please call us on 020 8741 2233

Erecting a For Sale board – This is one of the most effective ways to advertise and attract buyers to your property. They really do work and they advertise your property 24 hours every day.

E-mail – The world of technology now enables us to send your property all around the world with a simple click of a button.

Direct marketing – We will contact any prospective purchasers who are registered with us and inform them of your property within minutes of receiving your instructions. Any details will be sent via any methods of communication including emails and SMS alerts. Targeting a direct market of registers applicants ensures we don’t get time wasters.

Website and property portals – Our website is updated instantly and full details of your home will be placed as soon as details have been approved. In addition to advertising on our website, we also advertise in local press and through national property portals.

7Accompanied viewings

Latymers Estate Agents believe that flexible opening times are essential to maximize viewing opportunities for your home. We know that our customers need to work around their usual daily commitments, resulting in a large number of our clients viewing after work or at weekends. Accompanied viewings allow us to share our expert knowledge on your property to achieve competitive offers. The safety of our clients is paramount therefore we never allow prospective buyers to visit un-accompanied.

8Receiving an offer

All offers will be reported both verbally and in writing and we will check all offers for their validity and ask for proof of funds. We will also conduct checks under the Proceeds of Crime Act 2002 and Money Laundering Regulations 2003 and ensure that any mortgage offer is verified. In the case of multiple offers, we will advise you on the best course of action. We will always try to achieve the best possible price for your home and act in your best interests throughout the transaction.

9Offer agreed

Before an offer is agreed we will check the buyer’s ability to purchase a property. We can also contact the buyer’s personal mortgage adviser to confirm their financial commitment. This minimises the risk of a purchase falling through.

At the point of a sale being agreed, we will liaise with both your solicitor and the buyer’s solicitor and prepare the memorandum of sale and we will write to all parties confirming the agreed details of the sale.

Your solicitor will request the title deeds from the lender (if appropriate). The solicitor will prepare the draft contract, which details the terms of the sale, and send it to the buyers’ solicitor together with all relevant documents. The buyer’s solicitor will then start the preliminary checks. The Title Deeds and Lease (if applicable) will be checked and local searches carried out.

Remember that in England an offer is not legally binding, so until contracts have exchanged your buyer could change their minds without financial loss.

10Exchange contracts

At this stage both parties become legally committed to the sale, and if it falls through from this point onwards then the deposit is forfeited. Contracts are signed by both parties and the solicitor requests the buyer’s deposit. A completion date is set and agreed upon by both you and the purchaser. Unless agreed otherwise (e.g. a simultaneous exchange and completion) the completion date can be anything up to 28 days from the date of exchange.

11Organise your move

Normally both parties will want a short period of time between exchange of contracts and completion to organise their move. If you haven’t done so already you should have arranged all packing and removal duties, informed everyone of your change of address and booked any disconnections/re-connections of services for your new home. Remember on the date of completion the property is legally owned by the new buyers so allow plenty of time to move out. Don’t forget the cat!

12Completion

Completion occurs when all outstanding legalities have been completed and the balance of funds are transferred to your solicitor. The solicitor will let you know when this has happened and will inform us so that we can release the keys.

Property Valuations

Latymers are a talented and experienced team of property professionals that consistently challenge the traditional concept of an ‘estate agent’. We have an intimate knowledge of the local area, market trends and current sales values and can give a solid and accurate advice on what might be a realistic asking price across our client’s properties.

In addition, our targeted level of media and online exposure on the UK’s most successful online property portals and professional suite of sales materials improves the marketability of your home with exposure to the widest possible audience. As a result, we are able to help you achieve the maximum selling price possible for your home.

Property Management

As the London rental market continues to boom so too has the demand from tenants for a professional property management service. Our service is focused on providing the best letting experience for tenants as well as landlords. Our tenant management is so successful that many insist on renting another Latymers property when moving on from their current home.

We thoroughly vet all our tenants before accepting them as residents, choosing high calibre corporate and private individuals to ensure that properties in our care receive the respect they deserve.

Happy tenants = happy landlords

Quality Marketing

We utilise all available routes to market for our clients’ properties and leave no stone unturned at every stage of a sales or lettings transaction. We assure our clients that their properties will receive the highest levels of marketability and that they will be viewed by the widest possible audience through exposure in the UK’s most successful online property portals, high social media penetration and a professional suite of physical and digital sales materials. As a result, we are confident that we can find the right buyer or tenant and deliver the maximum selling or rental price for our clients’ properties.

Featured Properties

Fees

When renting a property, you will need to take into consideration the lettings cost and charges when you make an offer.

Holding Deposit: You will be required to pay a holding deposit equivalent to one week’s rent in order to take the property off the market. The week’s deposit will be taken as part of the full 5 week’s deposit required before the start of the tenancy.

Security Deposit: This is usually the equivalent of 5 weeks’ rent, payable prior to the commencement of your tenancy to cover the added risk of property damage that is beyond fair wear and tear. This deposit will be protected in a Government-authorised scheme and may be returned at the end of the tenancy. All deposits are held in our Clients Account and protected by Clients Money Protection Scheme.

Advance Rent: Rent is usually payable in advance for each tenancy. You will therefore need to pay the first month’s rent prior to the commencement of your tenancy.

Professional Cleaning: Tenants will usually be responsible for paying for a professional clean at the end of the tenancy. Costs can vary depending on the size of the property and your requirements, payable to the cleaning company.

Lastly, the Tenant/s will pay all utility bills, telephone and Council Tax where applicable.

Should you have any question, please do not hesitate to contact our lettings team on: 0208 741 2233 or email at: info@latymers.co.uk